Cookie Policy

1. What is a cookie

A cookie is a small text file stored on your device by your browser. We also use related technologies such as localStorage and sessionStorage. Throughout this document "cookie" refers to all of these.

2. Categories we use

Strictly necessary - required for the Site to work. Examples: remembering your cookie consent choice, remembering your high scores. These cannot be turned off and never carry personal identifiers.

Analytics - used only with your consent. Examples: Google Analytics 4 cookies that measure how many people visit each page. We do not use this data to identify individuals.

Advertising - used only with your consent and only after we activate AdSense. Examples: Google AdSense cookies used to serve and measure relevant ads.

3. Third-party cookies

Google Analytics: _ga, _ga_*, _gid (or successors). Lifetime up to 24 months. Purpose: aggregated analytics.

Google AdSense (after activation): NID, IDE, __gads, and other Google ad cookies. Lifetime up to 24 months. Purpose: ad serving, frequency capping, performance measurement.

Cloudflare: __cf_bm. Lifetime 30 minutes. Purpose: bot management and security.

4. Managing your choices

On your first visit a consent banner appears. You can accept all, reject non-essential, or customise per category.

You can change your preferences any time via the "Cookie settings" link in the footer.

You can also block or delete cookies directly in your browser. Doing so may break some features (e.g. high scores will not persist).

5. Do Not Track

Some browsers send a "Do Not Track" signal. There is no industry-standard response, so the Site does not currently react to this signal. We respect your explicit choice in the cookie banner instead.

6. Updates

We may revise this Cookie Policy when we add or change cookies. The date at the top reflects the most recent change.

7. Contact

Questions? Email admin@lithappy.com.